The first phone that was officially called a 'smartphone' was the IBM Simon. It was released in 1994. This phone was one of the first to bring touch screen technology to the people, and could perform many tasks such as calling, calculating and basic writing, much like smartphones today but with lesser capabilities. In contrast with smartphones in modern times, this phone was not available for the masses and its high price made it only affordable for business related tasks. This phone was targeted at businessmen who needed to do quick calculations, notes and business calls, and its high price stated that. The phone was unique because it was a mini computer, and could take calls, emails, etc. This meant that the phone industry was revolutionized, as people could use their phones for what they would have needed computers before, and phones were more accessible and portable for the average busy businessman. The phone also changed our traditions and the way we looked at these devices forever. For the first time in human history, people were spending time on their phones without calling or receiving calls, as they could do so much more. People started to communicate with other people from around the world and this was much easier with a portable device they could use effectively and easily, as everybody could use a smartphone, but not everybody could use a computer. The Simon opened many doors by being the first of its kind. Some years later Blackberry and Nokia would become extremely popular and credible because of their smartphones. Then, some time later, the clash of the Samsung and Apple giants happened, giving way to technological competition and inventions and redesigns that continue to upgrade the industry. It is not certain what would have happened if the Simon did not come, but it is certain that it spawned hundreds of models after it from many different companies. Some of the companies in this industry include Apple, Samsung, Huawei (and its Honor sub-company), LG, Sony and Lenovo. With all these companies and the jobs and opportunities that exist from them, it is very hard to argue that the IBM Simon did not change how humanity thinks and manages itself, but also our culture and traditions, or, arguably, lack thereof. Before the Blackberry popularity started rising massively, many companies came and went into the throne of power. The industry was becoming more and more important, as households as well as businesses started having smartphones that were portable and were increasingly more powerful. The smartphones after the Simon were basically bricks, with very small screens, bulky looks and operating softwares that were very simple but effective for their given tasks. After this, the Nokia brand rose to power by giving the public smaller phones that were simple but very portable. Years later, in the early 2000's, Blackberry phones gave the public accessible phones with softwares that were far more elegant and sophisticated, with the hardware improved massively. At the same time, flip-phones became very popular, as they acted as a very portable device that could open for use, much like a laptop. The blackberry phones and flip-phones did not compete at a large scale, however, as the Blackberry phones were used more for business and flip-phones were for the public, and also less expensive. Then, in 2007, the Apple iPhone was introduced. This phone changed the way people looked at phones, and sparked a new era just like the Simon did 13 years ago. The iPhone started the trend of touchscreen,big screen and thin phones that could be used for everyday purposes using applications that could be downloaded to the phone, not only for calling and texting. In 2010, Samsung released its own phone to compete with the iPhone 4 which had already gained popularity and credibility. The fight for costumers between Samsung and Apple is still raging on today, which makes both companies innovate and give the latest technology if they want t keep up with each other.