Tips, tricks and inspirations for Facebook 3D posts

With Facebook introducing interactive posts of 3D objects, your brand communication and private posts can now enter an entirely new dimension. Strike while the iron is hot and use this new technology creatively to get noticed online even more.

This is not only a great way to pop up in the News Feed, but also a simple and accessible means to enter AR and VR!

Creating 3D posts might seem like rocket science, but that’s hardly the case. The only thing you need is a 3D model in a .glb file. Don't know how to create one? Worry no more because VECTARY might be just the solution you were looking for. It is a free, online 3D modeling tool made suitable for people like you who maybe don’t necessarily do professional design.

Things to consider when creating a 3D post with VECTARY:

  1. The max file size is 3MB. To reduce the size, you can try to get rid of some objects on the scene or make it low poly. You can easily check the number of points (vertices) when 3D modeling in the bottom left corner. The recommended number is below 50000 points.
Created with Vectary 1.0

2. The rotating angle at the top and bottom of the model (when posting it on Facebook) is limited.

3. Colors might be a little different than what you designed in the 3D tool.

4. Always match your design with Facebook’s background color palette.

5. You can export the .glb file of your model as a smooth high poly or sharp low poly object. Each export has a slightly different result. 

Test it out.

6. Is your model facing the front on the grid? Make sure you check it before you export it as this will be the default view of your 3D post. Tip: The front image looks better when slightly rotated to the side.

Some brainstorming tips for creatives and designers who want to stand out

How do you use this technology creatively?

  1. Play with the third dimension.What cannot be shown in 2D but it’s possible in 3D?
  2. Play with rotation. 3D posts are spinning nicely, especially on smartphones or tablets.
  3. Play hide and seek. Something can be hidden on the side or back — and be revealed after rotating the object. How to use it?
  4. Play with mirroring — you can create wordplay with the 3D text.
  5. Play with perspective — something might look different from the default view when rotating.

Feel inspired by some of our favorite 3D posts created with VECTARY:

Character design

Low poly burger shop

Geometric shapes

3D typography