3D design has become an integrated part of the process for most fashion brands and it is becoming even more so each season. It provides fantastic versatility and freedom for creative expression, and at the same time, functional guidance for manufacturing and retail displays.
Getting a collection ready, approved and showcased involves coordination of quite a few stakeholders and programs. Enabling collaboration from concept to collection launch means bringing designers, marketers, photographers, manufacturers and and many others, in one functional 3D workflow.
Interactive 3D presentations combined with engaging interfaces, deliver a complete 3D showcase with all the product information, materials, modularity and color variations to get designs understood and approved.
3D and AR can directly reduce brand’s overall CO2 emissions by replacing physical samples. They can further reduce emissions and costs connected to returned items due to the wrong selection or overall fit.
With easy file sharing, Marketing can quickly reuse designs for photoshoot briefs, retail planning, and campaign creation. Display products in AR and provide digital twins for the new possibilities of WebXR.
By having ‘one place of truth’ designers can work on various software, yet import and store everything in Vectary. It is easy to create material libraries, design systems or fast mock-ups using any 2D logos or signage.
Create product displays with customized lighting to replicate retail settings. When used in combination with AR, it becomes a powerful tool during go-to-market presentations or showroom visits.
Keep your files safe and protected with a platform that complies to the top industry safety standards using data encryption, security audits, powerful cloud architecture and certification.
Explain the functionality, bring variations, use Vectary in the prototyping stage as well as the final marketing campaign.
Include features like baking and optimization to your final presentation. Make it look better in the real-time render, and load faster.
Create your own library of materials and let your team use it across project to test and present concepts with material switchers.
3D configurators let customers view and interact with products in a more realistic way, creating higher engagement and conversion rates. A study by Gartner found that 3D configurators can increase conversion rates by up to 30%.
We prefer the think-along-side-you approach. Let’s discuss how we can fill in the gaps of your 3D pipeline, or provide additional bench strength by onboarding your teams. There is always a solution and we are ready for it. A guided product tour includes: