When creating 2D graphics, designers view each step of the creative process as it happens, allowing them to see the impact of a change or edit in real-time. This enables them to adjust as they create and when they're done, they're immediately able to see the final result of their work. In 3D design though, 3D models need to be converted into 2D images through a time-consuming and resource-hungry '3D render' process.
For the 3D design industry overall, having real-time rendering is becoming a standard. Being able to see the instant visual impact of any changes is essential. Waiting for a render should no longer be a part of the 3D content designer workflow.
“All 3D designers should be able to approach 3D graphic design as though it were a visual playground. You don’t know the final outcome, so you play and iterate. That's how you invent, through play and exploration. For 3D designers, this is made possible with real-time rendering. You can know how something will look from the first time you put it on display.” said Michal Koor, Vectary CEO.
As with animation or video, there are different levels of rendering quality. Vectary's rendering process is at such a level of professional quality that visual designers are using it for their production. The fact that it is in-browser rendering makes it ideal for online, AR, and visual showcase platforms, without the resource-heavy requirements that are usually required by the film industry.
A number of factors go into 3D design and rendering processes, for example, optimized 3D models, detailed textures, lighting scenarios, and the quality of the rendering process. Vectary Studio offers predefined features and modifiers, as well as a library of optimized shapes, that can be easily used for creating high-quality scenes and beautiful renders, as well as drag and drop HDR environments, and ready backgrounds with baseline lighting.
Mimicking physical photorealism isn't the only important aspect of a rendering process, it should be able to handle atypical scene rendering as well.
3D design offers a completely unique perception of different environments and objects: the experimental visuals. That is where Vectary Studio's real-time render excels. Our rendering technology uses a distinct approach to textures, perspectives and lighting, with an entirely browser-based 3D design and asset library, allowing for limitless creativity.
What's really special, and one of the reasons behind our Studio Beta update, is that Vectary's real-time rendering works on all devices: Apple, PC, mobile devices, TV, and iPads/tablets. Other 3D rendering software usually works with a dedicated, single platform in order to create fast and high-end results. Vectary is able to support all devices through WebGL in the browser.
This is an excellent opportunity for packaging designers.